CXW O RKS
Redefining Excellence in Every Experience. We don’t just optimize CX—we engineer unforgettable interactions that drive lasting impact.

SOLUTIONS

We Offer

"we collaborate with diverse industries, deeply understanding their customer needs and pain points to craft exceptional and personalized experiences."

01
CX Consulting & Implementation
02
Marketing
Analytics
03
Digital
Analytics
04
Customer
Analytics
05
Product
Experience
Customer Journey Optimization
Map, analyse, and refine every touchpoint to deliver seamless, intuitive customer journeys.
CRO Audit & Experimentation
Evaluate conversion paths and implement data-driven experiments to maximize customer actions.
CX Audits & Testing (UX/UI)
Conduct in-depth UX/UI audits and usability testing to enhance customer satisfaction and interface efficiency.
CX Design Framework
Engineer customer-centric design strategies that drive engagement, ease of use, and brand consistency.
Customer Analytics
Decode customer behaviour and preferences to deliver actionable insights that drive smarter business decisions.
Searchandising
Optimize on-site search and product displays to enhance discoverability and boost conversions.
Performance Campaign Analysis
Analyse campaign effectiveness to provide data-backed insights for optimizing marketing ROI.
RFM Analysis
Segment customers by Regency, Frequency, and Monetary value to improve targeting and maximize lifetime value.
Marketing Mix Modelling
Quantify the impact of each marketing channel to guide budget allocation and optimize multi-channel performance.
Attribution Modelling, etc.
Identify and assign value to customer touchpoints to understand the influence of each interaction on conversions.
Analytics Foundation & Set-up
Establish a robust analytics infrastructure to capture and interpret critical customer and performance data.
Search Analytics
Analyse search behaviours and performance to refine content strategies and improve visibility across channels.
Social Analytics
Monitor and analyse social media engagement to extract insights and optimize audience interactions.
E-Commerce Analytics
Track and analyse digital commerce data to optimize customer experience, conversions, and operational efficiency.
Segmentation & Personalization
Create precise customer segments and deliver hyper-personalized experiences that drive loyalty.
Customer Data Platform
Build and manage centralized customer data systems to enable real-time insights and Omni channel personalization.
Enterprise Content Management
Streamline content storage, retrieval, and governance with scalable solutions for structured and unstructured data.
Data Cleansing, Formatting & Conversion
Ensure clean, structured, and interoperable data by eliminating inconsistencies, errors, and redundancies.
Data Enrichment
Enhance raw data with meaningful insights, contextual attributes, and supplemental information for better usability.
Data Standardization & Normalization
Unify data formats, structures, and taxonomies to ensure consistency across systems and platforms.
Data Taxonomy & Classification
Develop structured hierarchies and categorization models to improve data organization, retrieval, and usability.
Data Quality Management
Implement validation, governance, and accuracy checks to maintain high-quality, reliable, and actionable data.

EXPERTISE

Right Talent.
Seamless CX.

CX Works embeds expert talent into your teams, ensuring seamless integration and transformation.

Mastering CX Technologies.

We optimize digital experiences with top platforms, adapting to emerging AI innovations.

Comprehensive CX Consulting.

From journey optimization to analytics, we refine experiences and drive measurable growth.

HOW WE DO IT
The BRICX Framework

CX Works consults high-revenue businesses through seamless CX transformation with our BRICX [Benchmarking & Redefining Interactive Customer Experience] Framework..

This structured, four-stage approach ensures a smooth transition from assessment to continuous optimization, enabling businesses to refine, adapt, and transform customer experiences for sustained success.

B

BENCHMARK

A CX audit benchmarking industry standards—identifying friction, analyzing behavior, and building a transformation strategy.

R

REDEFINE

A consultative phase transforming insights into a strategic roadmap to enhance engagement, optimize journeys, and build loyalty.

I

INTERACTIVE

An execution phase applying insights, enhancing touchpoints, and optimizing experiences for seamless customer interactions.

CX

CUSTOMER EXPERIENCE

A continuous cycle tracking performance, refining strategies, and ensuring adaptive, data-driven customer experiences.

WE
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Group 32
Industries_title

we work

Brands & Retailers

Optimizing digital storefronts, personalizing shopping journeys, and enhancing conversion rates.

Travel & Leisure

Creating frictionless booking experiences, improving customer support, and enhancing loyalty programs.

Fintech

Enhancing digital banking, streamlining customer touchpoints, and optimizing financial product experiences.

Gaming & Entertainment

Enhancing recruitment platforms, improving employee self-service portals, and refining HR tech usability.

Insurance

Simplifying policy management, accelerating claims processing, and personalizing customer interactions.

ABOUT
Who We Are
CX Works helps businesses refine every touchpoint, ensuring customers stay engaged and keep coming back.

40+

Customer Experience Architects & Data Scientists

90+

Advanced CX Solutions Deployed Across Industries

100+

Customer Journeys Optimized for Seamless Engagement

Path 89
MEET OUR TEAM
The
passionatE
minds
behind our
success
CEO
KUMAR RAJ
board of
advisor
PRANAV
NAHAR
vp Marketing &
advertising
idris a
vp content
operations
sp senthil